F.A.B

Today in class we went over our assignment of what kind of brands we used through out the day and what kind brands we are loyal too. My list was pretty normal, I used my phone a lot, also I was at work, so I had to use there brands as well. We also went over F.A.B, which stands for Features, Attributes, and Benefits. What the individual wants the most is the benefits because the features and attributes are not as important. I mean when someone buys a car, they do not do it because of the color, they do because of the transportation or the other benefits it includes. I mean I have always thought like that, but never realized when I make my buying choices.

3-14-12