Today in class we discuss how to sell to different groups and why it is important to pay to the details when you separate these demographics. The three groups that we discussed were college kids, families, and retired folks. Our objective was to sell them corn and we discussed adjectives that applied to each group. For example college kids had lazy, poor, and young. Families had central purchase authority, budget dependent, and more people. Last retired folks had less money, small houses, and health concerns.
3-19-12
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